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Expanding Your Business Into Southeast Asia

In the ever-evolving world of global business, having a physical presence is crucial, especially now that the CPTPP Agreement is in place and offering so much potential.

A physical foothold in the target market opens up a world of opportunities. Having an operational base in Asia gives you direct access to a vibrant market and you'll be able to have your ear to the ground. 

Vietnam, Singapore, Kuala Lumpur, etc. boast a stable and diverse economy, providing a fertile ground for businesses to flourish. And with the CPTPP Agreement, you'll be treated as an equal with the same rights and privileges as local businesses.

With a strong consumer base, your business will have an open door to a new wave of potential customers and partnerships.

Having a physical presence in Asia comes with a unique set of advantages that can greatly benefit your business:

local office

  • Credibility and Trust:
    Having a physical location enhances the trust and credibility of your brand among customers and partners. It indicates a long-term commitment to the local market, which can boost your brand image and customer loyalty.

  • Local Market Insight:
    A physical presence allows for a greater understanding of the local market, customers' behaviours, and trends. This firsthand insight can lead to more effective business strategies and customer engagement.

  • Better Customer Relations:
    While digital platforms can handle some customer inquiries, face-to-face interactions still hold considerable value. A physical presence can provide higher quality, personalised service to your customers, fostering stronger relationships.

  • Network and Partnerships:
    Being physically present provides better opportunities for networking and creating local partnerships. These can be crucial for expansion, finding local suppliers, and understanding local business practices.

  • Increased Visibility:
    A physical presence enhances your brand visibility, making your business more recognisable and memorable to customers. This can lead to increased sales and market share.

  • Local Talent Acquisition:
    A physical presence enables you to tap into the local talent pool, employing individuals who bring diverse skills, local knowledge, and connections to your business.

We can help you make the most of these advantages while mitigating the challenges that come with international expansion. 

We navigate through the complexities, ensuring a seamless transition and ongoing support as you grow your business.

What we Offer

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  1. Finding and appointing distributors and agents
    This is a crucial step; appointing the wrong local partner can be a damaging and frustrating decision. The right partner with aligned interests is most important but it takes time to go through the selection process. We have the market knowledge to find the right partner for you.
     

  2. Managing Agents and Distributors
    Some companies might have appointed local distributors or agents but are not getting the expected market growth, the market and competitor information they expect, etc. The sales department might not have enough resources to establish and maintain a functional rep/distributor management. For these cases, we offer to take this workload off your hands and manage your foreign sales network.
     

  3. Business Set-Up Assistance:
    Agents/Distributors are common entry-level partners, but when the business grows, you might want to have more control. At this stage, you might want to have a legal entity with your own staff in the market. We assist you in registering a legal entity with the necessary infrastructure by the local laws and regulations. We are with you every step of the way.
     

  4. Interim Management
    We take care of your business until you have selected the local Management.
     

  5. Launch Strategy Development:
    We offer in-depth market analysis, competitive research, and tailored marketing strategies to ensure your launch makes a splash.
     

  6. Employee Relocation Support:
    Transitioning your team to a new country can be daunting. Our services include assisting your staff with relocation, helping them find housing, and providing orientation to help them adapt to their new environment.
     

  7. Recruitment of local staff
    We help you to find the local staff for you, train and manage them until you take over.
     

  8. Ongoing Support:
    Even after your launch, we're there to provide continuous support, whether it's with HR, legal advice, or local market trends.

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